Maya Keenan-Gallagher

Maya Keenan Gallagher isn’t just a financial educator—she’s a transformational partner for business owners and college athletes alike. At Twelve Points, she brings expertise in financial education, business valuations, and transition planning, helping people discover their full potential. She empowers college athletes with financial education to ensure they transition into financially savvy leaders who can leverage NIL opportunities for long-term success.

For business owners, Maya is the ultimate guide to identifying the qualitative strengths of their businesses and enhancing them for growth, value, and eventual transition. Her strategies go beyond numbers, enriching the lives of business owners and their families and ensuring their legacies thrive for generations.

With a personal background in athletics, Maya understands the discipline, resilience, and leadership it takes to succeed on and off the field. Her fun, high-energy approach and deep commitment to personal growth leave her clients inspired and empowered, shaping financial knowledge into a tool for personal transformation and future possibilities.

Maya holds an MBA from UMass Amherst and double-majored in finance and sport management at UMass. She has been part of a family business that has served people globally through health and fitness, fostering a community of like-minded individuals striving to live as humble, hungry, and happy people.